Distributor's Section > Telemarketing


     Telmarketing       
                                              

Telemarketing (known as telesales in the UK and Ireland) is a method of direct marketing in which a salesperson solicits to prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call.

Telemarketing can also include recorded sales pitches programmed to be played over the phone via automatic dialing. Telemarketing has come under fire in recent years, being viewed as an annoyance by many.

 Categories

The two major categories of telemarketing are Business-to-business and Business-to-consumer.

 Subcategories

  • Lead Generation, the gathering of information
  • Sales, using persuasion to sell a product or service
  • Outbound, proactive marketing in which prospective and preexisting customers are contacted directly
  • Inbound, reactive reception of incoming orders and requests for information. Demand is generally created by advertising, publicity, or the efforts of outside salespeople.

 Procedure

Telemarketing may be done from a company office, from a call centre, or from home. It may involve either a live operator or a recorded message, in which case it is known as "automated telemarketing" using voice broadcasting. "Robocalling" is a form of voice broadcasting which is most frequently associated with political messages.

An effective telemarketing process often involves two or more calls. The first call (or series of calls) determines the customer’s needs. The final call (or series of calls) motivates the customer to make a purchase.

Prospective customers are identified by various means, including past purchase history, previous requests for information, credit limit, competition entry forms, and application forms. Names may also be purchased from another company's consumer database or obtained from a telephone directory or another public list. The qualification process is intended to determine which customers are most likely to purchase the product or service.

Telemarketing techniques are also applied to other forms of electronic marketing using e-mail or fax messages, in which case they are frequently considered spam by other people.

Regulations may apply in your state, territory, region. Check your local and federal laws before telemarketing
Sample Telephone Presentation

Good (Morn./Aft/Eve.) is this telephone # (repeat # called) Okay, good.  This is (you) calling from the (your city) office of Hotels Etc., and I want to tell you about the best travel and vacation offer anywhere.  Just for listening to me today, Hotels Etc. is going to give you  absolutely free, a vacation certificate valid for 3 days/2 nights in Hawaii, Las Vegas, Reno, Lake Tahoe, Atlantic city, Disneyland or Disney world.

Hotels Etc. and over 2000 fine hotels and resorts nationwide, including select Hiltons, Ramada Inns, Sheratons, Holiday Inns, Marriotts, Best Westerns and many many more throughout the USA, including Hawaii, that have combined to offer Hotels Etc. members 50% off of their standard rates on any length stay.  Now it’s important to point out this is not a 2 for 1 deal, it’s 50% off each night no matter how long and is valid 365 days a year- not just special times.  This makes Hotels Etc. a valuable savings for everyone, from the frequent business traveler to the one week per year vacationer.  To illustrate.  Say that you travel only once per year on vacation for one week that’s 7 nights accommodations.  Now each individual resort sets it’s own pricing, but nationwide the average stay at our properties is $70 per night.  So $70.00 x 7 is $490.00.  With Hotels Etc. you save 50%, you save $245.00 on that week alone.

And that’s not all, your Hotels Etc. membership also comes with a members only web site and 50% savings at over 2000 condo resorts worldwide, and discounts on over 1000 different cruises worldwide, 7000 Golf Courses, 9,000 Restaurants that give you a $25 dinner for as low as $2, theme parks, dinner shows, and much more. Members also receive special discount pricing nationwide on car rentals at any Alamo, Avis, Budget, Hertz, or National by presenting their Hotels Etc. card.

As a Hotels Etc. member you will save hundreds or even thousands of dollars with all of these fabulous benefits.  Because of the buying power of our large member base, Hotels Etc. can give you all of these savings for only $89.95 for a lifetime membership.  You can save this much in one weekend.

Also Hotels Etc. makes a fine gift for that special friend, so would you like two memberships today, or just the one?

Okay fine.
What is your name please? ( Get full first & last)
And you address please? (Ask if St., Ave., etc.)
Is this a house or apt? ( get apt #)

Great, Mrs/Mr. ( use name) we have a bonded delivery service in your area today between( time)&( time) who will deliver your Hotels Etc. membership directory and he will collect the (89.95), total cost at that time.  Now for our office records, will you be paying the delivery person when they arrive by cash, or check?

Thank you for your order Mrs./Mr. (use name) and I know that you will thoroughly enjoy your next vacation. Bye now.